The QR code activated over 150 people to insist the website, while direct visits to the website through social and mainstream media brought another 1,728 people to visit the site with page views exceeding 15,000. The website has been updated with further information, so feel free to look at the videos and images from both the March and April activations.The media engagement of the UNSEEN project during April activation reached approximately 29.6 million people.
- Nine News Online: Tiny House shines a light on homeless girls as young as 12
Lived experience participant of UNSEEN Jess from the Sydney Street Choir and Dr Jane Bullen from Women’s Electoral Lobby interviewed.
- ABC News Radio: Homelessness is a growing problem in Australia
Dr Jane Bullen, Women’s Electoral Lobby interviewed.
- Super Radio Network Radio: UNSEEN project
Super Radio Network (Morning News & Afternoon News) 2SM, 2LM, 2BH, 2AD, 2HD, 4GY, 4WK etc.
Hayley Foster, CEO of Womens Safety and Belinda Mason of Blur Projects interviewed.
8 March International Women’s Day 2021
Media and public response
The first week of the UNSEEN project was a resounding success. The UNSEEN Chrome Car was positioned at Circular Quay, Sydney between 8 -14 Match 2021. Over 8 million people read the article by journalist Freya Noble which was published on 8 March 2021 to coincide with the launch of UNSEEN on International Women’s Day. The UNSEEN website had 6,500 page views that same day. The location of the UNSEEN Chrome Car, which sees traffic from the light rail, ferry and train stations, saw 300 people engage with the project daily and the QR code activated 118 times.
- Channel 9 Coverage International Women’s Day (article and video)
- Artist Profile Magazine
- Sydney Morning Herald
- ABC Radio National